Local Citation Cleanup Service

A local citation is any online mention of a business’s name, address, and phone number (NAP).

A local citation cleanup service is a professional service that helps businesses identify and correct inaccuracies or inconsistencies in their online citations across various platforms and directories.

After reviewing 1000’s of Local SEO Campaigns, we’ve seen it time and time again: The biggest factor that holds you back from getting awesome results in local is having incorrect or inconsistent citations. This is the #3 negative ranking factor according to David Mihms (SEOMoz) most recent ranking factors survey (1).

This can happen for a number of reasons:

• You move and get a new address
• You get a new phone number
• You have variations of your name
• Aggregators just pick up incorrect information about your business and display the incorrect NAP.

This can result in big problems and paralyzed rankings. Each citation you have is a “vote” for you to rank higher. If these votes are going to different NAP combinations, there’s no way you can collect the juice you need to rank higher

These need to be fixed, and we are going to do it for you!

Fixing these issues isn’t an easy ordeal. Every citation source is different and as a result, a lot of manual labor is required to contact each site to correct the information.

This is why we put together our Local Citation Clean Up Service, where you can just push a button and our team of trained experts will:

• Complete A Full Citation Audit For Your Business
• Locate All The Incorrect Information
• Contact Each Citation Source Individually
• Conduct 2 Rounds of Manual Outreach to Fix The Citation Issues
• Deliver Detailed, Comprehensive Report

We do this all to make sure you have the best opportunity to rank (and crush your competitors). We essentially do all the work for you, and give you a pretty report at the end.

Yes, we visit Acxiom, Neustar Localeze, Infogroup, Factual and even Foursquare!

If you have the logins for the properties, we can change them up. The problem is almost no one does. If not, it’s much harder to get the stuff changed, and this obviously what we can do differs per directory so it’s not something that we “sell” as something we do on our sales page for the service. The chief thing that we’re mostly concerned about is the biz name, address & phone which is really what’s going to mess up your results if anything.

Relationships mostly. We’ve been mailing directories for the better part of 2+ years. Day in, day out. They have come to recognize us, and are usually pretty accommodating for the most part. A small percent of directories are harder to cooperate with. Usually these types of places aren’t too important anyways in the grand scheme of things.

For any incorrect citations you have, our team does two rounds of outreach to every directory. After that, it’s up to you if you’d like to continue the outreach process on your own.

Local citation cleanup is crucial for ensuring that potential customers can find accurate information about your business online. Inaccurate citations can lead to confusion, lower search engine rankings, and lost business opportunities.

Common inaccuracies include misspelled business names, incorrect addresses or phone numbers, outdated information, duplicate listings, and inconsistent formatting across directories.

A local citation cleanup service conducts an audit of your business’s online citations, identifies inaccuracies, and works to correct or remove them. This may involve contacting directory sites, updating information manually, or utilizing automated tools.

Benefits include improved online visibility, enhanced local search rankings, increased website traffic, and a more positive user experience for customers.

The timeframe for completing a local citation cleanup can vary depending on the number of citations, the extent of inaccuracies, and the responsiveness of directory sites. Typically, it may take a few weeks to several months to achieve comprehensive cleanup.

Some local citation cleanup services offer ongoing monitoring to ensure that new inaccuracies do not arise over time. This proactive approach helps maintain the integrity of your business’s online presence.

Yes, local citation cleanup is beneficial for businesses of all sizes and industries, especially those with a physical location or serving specific geographic areas.

Pricing varies depending on factors such as the number of citations to be cleaned up, the complexity of inaccuracies, and the level of service required. Many providers offer customizable packages to fit different budgets and needs.

While it’s possible to attempt local citation cleanup independently, it can be time-consuming and challenging to navigate the complexities of various directory sites and platforms. A professional service brings expertise, efficiency, and effectiveness to the process.

Regularly monitor your business’s online presence, promptly update any changes to your NAP information, and ensure consistency across all platforms and directories. Additionally, consider using automated citation management tools or partnering with a local SEO agency for ongoing support.

Yes, cleaning up and maintaining accurate local citations is a fundamental aspect of local SEO. By ensuring consistency and accuracy across online directories, your business is more likely to rank higher in local search results and attract relevant customers.

While rare, there is a slight risk that some existing citations may be lost or removed during cleanup efforts. However, reputable local citation cleanup services take measures to minimize this risk and prioritize preserving valuable citations whenever possible.

When selecting a local citation cleanup service, consider factors such as their experience, reputation, pricing structure, turnaround time, and the level of customer support offered. Requesting references or case studies and reading online reviews can also help inform your decision.